Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Michael Alvarez, CEO, and Co-Founder of PERFITNESS™, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Our business is PERFITNESS™, and we provide Concierge Exclusive Personal Training In-Home. Our clients are men (Executives, CEO, Professionals, and Business owners) and women (Housewife, Executives, CEO, and Stay at home moms) ages 30-50 who want to be in control of their life and health - to feel happy, beautiful, strong, and powerful.
Tell us about yourself
My name is Michael Alvarez (Wolf of Fitness). I am a self-professed work-a-holic who isn’t afraid to fail. I left home when I was 14, and by the age of 19, I was the living embodiment of the self-made American dream. With a passion for wellness and natural business acumen, I found astonishing success on the body-conscious streets of Miami, helping the city’s top echelon change their bodies through diet, supplements, and personal training. I have experienced the highs and lows of success and have used the lows to propel myself even higher than I was before. I made a name for myself bi-coastally training high-achieving professionals who love a good challenge and have mastered everything—except their own bodies. My business savvy and passion for inspiring true change are well-documented in my active social media feed. I am proud of my various achievements in my field, including contributing to top fitness and lifestyle companies like GNC, Total Nutrition, and Jenny Craig, being named Best Trainer in Los Angeles for the past 7 years and serving as Owner and CEO of PERFITNESS™ and HME™ Healthy Made Easy.
What's your biggest accomplishment as a business owner?
Being rated Top personal training company 2017-2019.
What's one of the hardest things that come with being a business owner?
Leadership is the hardest for me.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Automate when possible.
- Fire fast, hire slow.
- Invest in your people early.
Where can people find you and your business?
Website: https://www.perfitnesspt.com/
Facebook: https://www.facebook.com/The.Wolf.Of.Fitness
Instagram: https://www.instagram.com/wolfofitness/
Twitter: https://twitter.com/wolfofitness
LinkedIn: https://www.linkedin.com/in/michael-wolf-of-fitness/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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