Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Natasha Klassen, Owner of Perfect Sentiments Gift Baskets, located in Winnipeg, MB, Canada.

What's your business, and who are your customers?

Perfect Sentiments is a custom gift basket business that focuses on creating the perfect gift for each recipient. Our customers span a vast spectrum of people, young and old, from every walk of life, and we like it that way.

Tell us about yourself

I first started my business over 12 years ago after leaving the Mental Health field. I am a creative who believes in a socially-focused enterprise, in other words, people-centered business ventures. My baskets allow me to continue to serve people in a caring way, to be there for peoples’ happiest moments, and help support them in their saddest. I always say to my partner no other job allows you to hold new babies, sing happy birthday to perfect strangers, and no one ever is unhappy when you deliver a gift basket.

What's your biggest accomplishment as a business owner?

Over the last ten years, my business has grown exponentially just on word of mouth alone. People hear about me or stumble on my website and reach out to me, saying my baskets are like no other. That is a really lovely thing to hear. I have even had people tell me their mom doesn’t feel truly loved on Mother’s Day or Christmas unless she gets a Perfect Sentiments basket.

What's one of the hardest things that come with being a business owner?

You are the one that not only enjoys all the good things but also the one that has to make the hard decisions. The buck stops with you, and you carry great responsibility on your shoulders. And you have to come up with the game plan, and there is no one but you to steer the ship. You work on your own schedule, make up the rules, and at the end of the day, must be good with your decisions. Running a business with ethical foundations can be a challenge, but it is rewarding.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Research, research, research.
  2. Have a business plan that you can manage.
  3. Believe in yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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