Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lila Ressler, CEO of peoplesolutionsnow, located in Gainesville, FL, USA.

What's your business, and who are your customers?

We are Human Resources and Organizational Effectiveness Consulting.  Our customers are Small and Medium-sized business owners who employ people.

Tell us about yourself

After a career in HR, supporting fortune 100 businesses, I wanted to help small and medium-sized businesses. This population lacks the internal HR expertise that large companies have access to. I love business owners and founders and have a passion for supporting this population of self-starters.

Coming from a long line of entrepreneurs, I just knew this was who I wanted to spend my time with. HR is often the biggest headache for business owners. I like being that steady hand on the wheel for them, ensuring they have teams equipped with the necessary talent and the right systems and processes to drive their business forward.

What's your biggest accomplishment as a business owner?

I worked on my business plan for several years before I launched in 2020. I have been in business for two years and do not have a marketing plan. All of my business has come from my network and through referrals from my network.

I feel fortunate that I have built a network to the degree that I can be very choosey about who I work with. I want to work with business owners who are passionate about what they do and who want to do the right things for their people, communities, and customers.

What's one of the hardest things that come with being a business owner?

I went into business because I loved my craft and wanted to bring it to my clients. As a business owner, you have to oversee all areas of your business. Even areas I do not enjoy-that actually suck the life out of me, such as IT, finance, accounting, etc. I am fortunate to have great people helping me in the areas that are not my strength, but I am ultimately accountable and have to oversee it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start well before your launch date.
  2. Study your customers, build a business plan, and network in your field.
  3. Niche, don't spread yourself too thin, and get help before you actually need it!

Is there anything else you'd like to share?

As much as I am a planner, there is another side to me that just jumps in. I think as a business owner, you must be OK taking risks and learning from mistakes and growing from them. I love the quote, "take the first step, and the road will appear. What is the worst thing that can happen? You cannot plan for everything, and the answers will appear when you need them. Why not bet on yourself and build something special? If it does not work out, try something else. At least you will have gained perspective and an education.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.