Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Robin Dreeke, Founder, and CEO of People Formula, located in Fredericksburg, VA, USA.

What's your business, and who are your customers?

Unlock the Code to Building Connections:

People Formula specializes in inspiring and training our clients' to FORGE TRUST and build CONNECTIONS by utilizing advanced verbal and non-verbal Interpersonal Communication Skills. People Formula was formed on the premise that missions, goals, and objectives cannot be achieved without relationships and partnerships based upon communication and trust. The People Formula process incorporates decades of practical professional experiences as well as the science behind the critical element required for strong relationships… TRUST. Both creating trust and empathy as well as assessing it in others are no longer elusive when you follow the People Formula. Our team will make this elusive complex "art form" an easy "paint-by-number" repeatable process that is free from manipulation and easily implemented by both organizations as well as individuals for all aspects of life.

Tell us about yourself

As a spy recruiter for the FBI, I quickly realized that building authentic, organic TRUST and Connections was the key to mutual success. Once I discovered that trust and healthy relationships were the keys to everything in life. My purpose became clear: To be a resource for understanding the behaviors of others as well as ourselves in order to Forge Trust, Connections, and Healthy Relationships in every aspect of our lives.

What's your biggest accomplishment as a business owner?

Continued revenue stream through the pandemic by quickly adapting to the needs and "pain points" in the market.

What's one of the hardest things that come with being a business owner?

Continually keeping up with preferences for how consumers are looking for their content and solutions delivered.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your "why" and purpose before diving into your "what and how" to execute the vision.
  2. Keep your product line/services simple and congruent with your "why."
  3. Continue to learn, innovate, and adapt as the demands and "pain points" of your client shift.

Is there anything else you'd like to share?

Four tips for shifting the focus from yourself to others in order to forge trust:

  1. Seek their thoughts and opinions
  2. Speak in terms of their priorities
  3. Validate them without judging them
  4. Empower them with choices

Where can people find you and your business?

Website: https://www.peopleformula.com/
Facebook: https://www.facebook.com/rdreeke
Instagram: https://www.instagram.com/rdreeke/
Twitter: https://twitter.com/rdreeke
LinkedIn: https://www.linkedin.com/in/robin-dreeke-3a5b8824/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.