Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Becky Livingston, Owner of Penheel Marketing, located in Closter, NJ, USA.

What's your business, and who are your customers?

My business specializes in digital marketing and social media for CPAs and accounting firms.

Tell us about yourself

I have been a marketing and technology person for over 30 years. I started my career programming and designing financial systems.

However, I also loved the creative side of the business. So, I went back to school for marketing/communications. The combination has been a win-win for me because not only do I understand the business, but I also understand how to market it.

My daily motivation is really just helping people to solve problems. That's why I started this business. When I left corporate life, I knew that there were a lot of accounting professionals that could use my help. I set out to help them and have been pretty successful in doing it. Oh, and it's a lot of fun!

What's your biggest accomplishment as a business owner?

My biggest accomplishments have been to keep the business growing for the past 12 years and to help my clients meet their goals.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is my hat rack. It's filled with hats that I have to pull on at various times of the day. Lawyer, accountant, marketing pro, researcher, hiring manager, administrator, etc. Juggling all those hats while doing what I love can be stressful.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips for anyone who wants to start, run, and grow a business is to first hire a licensed accountant to help you maximize your tax deductions, support your business with people who love to do what you don't love doing and stick to a schedule with free time built in. All work and no play make for a dull life.

Is there anything else you'd like to share?

Do what you love, no matter how crazy it sounds to someone else. One of my bosses said to me, "Ring your own bell because nobody else will." I love that and take it to heart. Be prepared to promote yourself, no matter how uncomfortable it may seem. If you believe in what you're doing and in yourself, then you can be successful.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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