Interested in starting your own entrepreneurial journey in product photography but unsure what to expect? Then read up on our interview with Tong Jiao, Founder & CEO of PENCIL ONE, located in Holbrook, MA, USA.

What's your business, and who are your customers?

We offer product image services to eCommerce sellers. The feature of our business is efficient of low and communication.

Tell us about yourself

There was a big question in my head when I graduated from RIT. Why do photographers have to charge people a lot for just a couple of photos? People can find many reasons why photography is expensive. I think there is a way to reduce the cost and benefits for more people who need great photos.

What's your biggest accomplishment as a business owner?

I grouped different background people to work on the same goal.

What's one of the hardest things that comes with being a business owner?

Find the optimal business solutions through all these uncertainties with limited resources while keeping the least risk.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Break a problem into small problems as simply as possible.
  2. Focus on one small problem only.
  3. No multi-task, No multi-task, No multi-task.

Where can people find you and your business?

Website: https://pencilone.com/
Facebook: https://www.facebook.com/pencilone/
Instagram: https://www.instagram.com/pencilone_ecomm_photography/
LinkedIn: https://bit.ly/3vHgjXD


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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