Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Evan Durnin, owner of Peak Health & Performance, located in Calgary, AB, Canada.
What's your business, and who are your customers?
We are a group of multidisciplinary sports and injury clinics in Calgary offering a wide range of health services, providing expert diagnosis and unparalleled management of musculoskeletal disorders and injuries. As a collaborative health team, we believe in helping everybody achieve just a little bit more. Whether it's alleviating your pain, helping you perform your best, or helping you achieve what is most meaningful to you, we've got your back.
We pride ourselves on providing lasting results in fewer appointments. The appointments at our clinic provide you with more one-on-one attention and individualized care than at other clinics in Calgary. We welcome people of all ages with wide-ranging health care needs; whether it be pain management or preventative performance care, we would be honored to help you find the best treatment path for you.
Tell us about yourself
I have been helping clients, and now patients achieve their goals in health and wellness for 18 years now. I began my journey as a personal trainer and conditioning coach before being inspired by mentors. I returned to school for a post-graduate doctoral degree in Chiropractic from Canadian Memorial Chiropractic College. I worked for another clinic for only four months before deciding I had to start my own practice with my wife and business partner, Kate, who is also a Chiropractor. We needed to break the mold of short appointments and high visit volume and deliver a service that allowed for more patient connection and empowerment to achieve their goals. We started Peak Health & Performance in 2012 in Britannia (now called Peak Elbow) and grew it to 30 staff; we then opened Peak Marda (in Marda Loop) and our pediatric clinic, Peak Kids (In South Calgary) in 2021 with a strong group of leaders who desired to grow with our company.
What's your biggest accomplishment as a business owner?
Overcoming pressure from friends and family to stay stable in a "job" and overcoming my own self-doubt that I could achieve my goals without support or formal business training.
What's one of the hardest things that come with being a business owner?
Needing to step away from the service delivery and client/ patient-facing positions (which is why I got into business originally) in order to grow the company and allow my team to achieve their goals.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Map your customer journey from the start (them needing your service) to finish (them graduating from your service) and beyond.
- Start with a vision, mission, list of values, and differentiator, and make sure every initiative carried out in your growth is in line with this brand.
- Measure as much as you can on a weekly scorecard of any sort and make decisions promptly based on the market feedback and internal performance. Keep your finger on the pulse and never let go.
Is there anything else you'd like to share?
No company can grow without a strong group of transparent and vulnerable leaders. Surround yourself with a group like this and allow them to grow with you. The changes in role descriptions and organizational structure that come with this growth will constantly change. The group must work as one unit to make sure it's efficient, and everyone is in the right position for their current development.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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