Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ellie Shoja, Founder and CEO of Peace Unleashed, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

We are the makers of the Your Heart Knows The Way oracle card deck. Our customers are conscious humans who want to improve the quality of their lives by receiving daily heart-opening messages.

Tell us about yourself

I started Peace Unleashed on a 6-month-long solo road trip across the western United States. The trip had quickly turned into a spiritual sabbatical. My days began with meditation and yoga, ended with reflective journaling, and were filled with mystical experiences and perfectly timed conversations with strangers. I created the @peaceunleashed Instagram account and started sharing my discoveries about inner peace. Soon, I was receiving thousands of followers from across the world. It was these followers who suggested a deck of cards based on the inner peace messages that I was sharing every day. A year later, the oracle deck was born. We launched it on Kickstarter and were fully funded within the first ten days. We are currently in our second print run of the cards.

What's your biggest accomplishment as a business owner?

Seeing a vision to its full fruition. There's nothing more rewarding than giving birth to an idea and seeing this idea come to life.

What's one of the hardest things that comes with being a business owner?

Knowing where to focus your energy, what to delegate, and what to eliminate. As a business owner, there are a million different things you can do. It's important to know how to prioritize and delegate so you can spend your time doing the things that only you can do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't take the score too soon. If you're not where you want to be, you're still on your way. You haven't reached the finish line yet. Keep going.
  2. Delegate. Most solopreneurs might be resistant to hiring help because they don't want to pay someone to do the work that they could do. The trouble with that is that your business stays small. If you want to afford hiring help, you have to hire help and delegate tasks to them, so you can focus on the tasks that grow your business.
  3. Give your ideas a fair chance, but if something's not working, pivot.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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