Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Daniel Jafarizadeh, Co-Owner of Pastaggio INC., located in Vancouver, BC, Canada.
What's your business, and who are your customers?
We are a Vancouver-based artisanal fresh pasta company on a mission to share high-quality Italian food with our community. Our specialty is creating handmade, laminated, and bronze-die extruded pasta with the best ingredients while sourcing locally whenever possible. The name Pastaggio comes from merging two words, pasta & homaggio, the Italian word for homage! You can find us in retail, purchase from us direct at local farmer's markets, or alternatively, you can now order ready-to-eat fresh pasta & provisions online for delivery or takeout through our website.
Tell us about yourself
Pastaggio was actually a COVID pivot; it was important to me to provide our community with fresh, comforting, restaurant-quality meals - in a time that was unpredictable & unprecedented. I've always had a love for Italian food and handmaking fresh pasta. My fondest memory as a young boy was trying pasta & pizza for the first time in Italy on our way to Canada. I can still remember the way it made me feel, comforting with a wave of happiness in an uncertain & unfamiliar time.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is still being in business; this is our third year.
What's one of the hardest things that comes with being a business owner?
Trying to find work-life balance.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Use your network, and don't be afraid to ask questions or for advice. People are more willing to help than you think. Make sure to pay it forward in return.
- Make sure your numbers are on point, do your research, keep your numbers up to date as we're in constant fluctuation, and calculate leakage.
- Hire people whose value aligns with yours and take good care of them; our crew is like family to us.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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