Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jennifer Tierney, Founder and Owner of Parker Neurofeedback, LLC., located in Parker, CO, USA.
What's your business, and who are your customers?
Parker Neurofeedback (and our sister companies, The Rock Neuro and CŌR Neuro) are private providers that offer NeurOptimal® Dynamical Neurofeedback sessions to clients of all ages and needs. NeurOptimal® Neurofeedback is a type of biofeedback that provides real-time feedback from brain activity in order to reinforce healthy brain function through operant conditioning. Training the brain in this way has unlimited opportunities to support brain optimization.
Tell us about yourself
In 2018, I was diagnosed with PTSD, and after working in a highly demanding corporate job for the majority of my career, it was then that I decided to leave that space and become an entrepreneur in the health and wellness space. Although this decision was crucial for my well-being in the long run, transitioning from the corporate world was not easy. Knowing how the benefits of neurofeedback and an optimized brain can help anyone with struggles we all experience. Helping people feel and function in greatly improved ways is all the motivation I need to do what I do.
What's your biggest accomplishment as a business owner?
For me, the biggest accomplishment was creating a business, from the start-up phase, with a service and product I had no prior experience with other than as a client. With the experience I had from working in the corporate environment, running a business did not scare me; however, running a neurofeedback business that I had recently become certified in was scary. Second to that is today, four years later, I have three neurofeedback businesses, having launched two just this year.
What's one of the hardest things that comes with being a business owner?
Being an entrepreneur is an all-day, everyday day job. The "grind" is real, yet so rewarding! In my case, when a business is in the start-up phase, it means you are likely doing everything. It can definitely take a toll on one's life, relationships, and finances. It does differentiate those who have the drive the build one's own business from those who do not. In the end, when one can sit back and appreciate the success of the business, it is definitely worth it!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take care of yourself and your mental health during your journey. If you are not feeling your best, then your business, along with your health and happiness, will suffer.
- Ask for support - don't be afraid to ask your friends and family for what you need. Being an entrepreneur is tough enough, especially when you feel like you might be going at it alone.
- Know when the time is right to start a business. It is important to make a plan, have some type of financial stability, and remember why you started your business. Likely you love what you do, so keep the focus on that rather than the difficulties that inevitably arise during the life cycle of a business.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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