Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Maksym Liashko, CEO of Parimatch Tech, located in Limassol, Cyprus.

What's your business, and who are your customers?

Parimatch Tech is an international product company that develops tech and marketing solutions for the global entertainment industry. With 30+ years of experience in the betting industry and deep expertise in the technology behind iGaming, we create a range of efficient, high-performance iGaming products for operators across the globe.

We switched to a B2B business model several years ago after a major restructuring, and this transformation is still ongoing. In fact, we are going through one of the most important stages right now: strengthening our integration into a global B2B market and focusing on creating the most innovative, technologically progressive, well-marketed, and smartly managed solutions our partners can rely on in the long term.

Tell us about yourself

My career in the company began in 2016—before Parimatch Tech as the B2B entity we know, today came to be. I am proud to be one of those who led the restructuring of the business model and our transfer to the B2B industry. Now, as the CEO of Parimatch Tech, I oversee the company’s strategic development, business diversification, and global expansion.

I have been in the iGaming industry for over a decade now, and I’ve never felt bored. It is a very dynamic, technological, and innovative field.
I will always wonder what tomorrow will be like and what Parimatch Tech will become as a company in this potent environment.

What's your biggest accomplishment as a business owner?

I became CEO when Parimatch Tech was at its peak, with streamlined processes, outstanding results, and ambitious goals. My main task was to preserve and increase the existing achievements. And we succeeded—despite the most difficult situation due to the war in Ukraine, the withdrawal of the franchise from Russia, and the disposal of the Belarusian part of the holding.

We didn't just survive such a difficult time. By accelerating our B2B transformation and integration into the global market, we found a new point of development and growth.

What's one of the hardest things that come with being a business owner?

Last year, I would say that it was to create an effective team of like-minded people and motivate them. But now, as the war in Ukraine has been well demonstrated, I’d say that the most difficult and most important thing is to ensure their safety and comfortable working conditions in any circumstances, even the most severe and rapidly changing ones. The crisis greatly changes the outlook on things and shows what is most valuable.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Invest in people. The chain is as strong as its weakest link, and companies are the same. A professional, resilient, and flexible team is almost invincible, and so is the business.
  2. Be flexible and adaptable. No matter the industry, the digital age demands the ability to react quickly without making fatal mistakes.
    Never stop learning and developing. This is relevant both at the personal and organizational levels.
  3. Growth requires a mind that is ready to perceive new things, to change the paradigm if the situation calls for it, and to see new opportunities, even if they do not lie on the intended path.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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