Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Pamela Cournoyer, Founder of Powerful & True, Inc. Leadership Mastery, located in Tigard, OR, USA.

What's your business, and who are your customers?

Powerful & True, Inc. offers Leadership Development through team building. We help companies and teams work together better. We work with small businesses and management teams who are serious about growing their profits, themselves, and their people and want to have fun doing it.

Tell us about yourself

I was the disengaged employee who resented my boss and wished I could be happier at work. I had to learn how to get along and work better with others. After three budget cut layoffs, I devoted my new career to helping companies, and teams get out of those dysfunctional and disengaged workplace conflicts.

About ten years ago, I was introduced to Pickleball (A hybrid of badminton, ping pong, and tennis, according to an industry group that tracks sports participation, the fastest growing sport in this country), and I became addicted to the game. This game taught me more about getting along with others than anything else I'd experienced to date.

During COVID, I saw the huge need for people to get out of their lockdowns and re-learn how to work together. Pickleball Team Building has birthed such an obvious choice because it is so addicting, and people don't even have to play the game to have a role in a match. It is perfect for agile and restricted team members alike.

What's your biggest accomplishment as a business owner?

Being asked to help resolve conflicts in Kosovo between the police and multiple communities.

What's one of the hardest things that come with being a business owner?

Knowing where your next client is coming from.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get crystal clear on what you want to accomplish and why.
  2. Hire people who are better than you, and proven, to help you launch (business coaches, accountants, bookkeepers, graphic designers/brand experts, marketing).
  3. Work on your emotional intelligence/people skills - you will always need them, and they will serve you well from launch to exit.

Is there anything else you'd like to share?

If you are looking for something unique and profound to grow and harmonize your teams, I invite you to consider: Leaders in Paradise - where you learn to lead others by helping them perform things that appear intense but rewarding or learn to become a Quantum Coach where you learn how to coach through reading and to work in quantum fields you'll lead your clients through their trauma and drama and back to work. My theory is if you want to skyrocket forward, you've got to face the scary stuff in a safe way and work your way through it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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