Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Rhett DeMille, Owner of PalmettoSoft, located in Davenport, FL, USA.

What's your business, and who are your customers?

We are a digital marketing consultancy, and our customers are small and medium-sized private and public companies.

Tell us about yourself

I am 53 years old and absolutely love what I do. Helping businesses grow is a passion of mine, and this is a very rewarding career. About 23 years ago, I started a digest-size real estate magazine that quickly morphed into a career in web design. From there, it evolved into digital marketing.

What's your biggest accomplishment as a business owner?

Breaking through the ceiling of being known as a locally based vendor to becoming a subject matter expert in my field with a nationally recognized brand.

What's one of the hardest things that comes with being a business owner?

Many of my clients put a lot of trust in my advice and spend a lot of their hard-earned money based on my recommendations. That comes with a lot of responsibility.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't be scared. You never want to look back and say, "I wish I would have..."
  2. Don't ever feel sorry for yourself. If you do, think about the billions across the world who wish they had a consistent hot meal, clean drinking water, etc. You are blessed!
  3. Never, ever quit! The best thing about hitting the floor is getting up and dusting yourself off. These types of lessons will help you later on.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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