Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jennifer Vinges, owner of Oxijen, located in Brick Township, NJ, USA.

What's your business, and who are your customers?

I own Oxijen, a mind-body coaching company. My business is training the mind and body as one to live your best life. I host online mindset classes, live and virtual personal training and yoga, and run workshop teaching teens how to stomp negative thinking and rewire their minds to serve them and not hurt them. My customers range from teens to clients who are almost 80.

Tell us about yourself

I grew up with asthma which left me unable to participate in sports and some social events. I was an angry and frustrated kid. It wasn't until I stepped into that first gym and found lifting that everything changed for me. Lifting was something I could do on my own, at my own pace. Lifting weights made me feel empowered. I fell in love with wanting to feel better, and that started a 25-year-long deep dive into mind-body training. What motivates me each day is the impact my work has had on me; now, at the age of 47 years old, I've run marathons, competed in sports challenges, and finally figured out how to rewire my mind to feel better. What also motivates me is the power behind my work and the impact it has had on my clients. There is nothing better than being a part of someone's life as they get stronger physically and mentally. I get to witness the transformation of people becoming healthy and happier. It is simply the best feeling. My clients are my motivation.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is a part of someone's transformation wellness journey, being of service and impacting others for the better.

What's one of the hardest things that come with being a business owner?

I would say the hardest part of being a business owner is wanting to work on your business all the time. When you love what you do, it's hard to focus on anything else. For me, the hardest part has been learning to schedule time to just be and not do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Fall in love with your clients.
  2. Over-deliver on service.
  3. Show up each day with passion and energy for what you do.

Is there anything else you'd like to share?

I want to create a community that supports mind-body wholeness, connection, and growth through training the mind and body as one.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.