Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Oscar Laveda Juarez, Founder of OXEFRUIT S.L.U., located in Valencia, Spain.

What's your business, and who are your customers?

We are manufacturers of drinks with and without alcohol for cocktails. We make surprising creations with our professional mixers.

Tell us about yourself

We started work at Pernod Ricard and started working in the world of cocktails. We create, experiment, and innovate with your cocktails with the peace of mind that you’re working with a product that always has the same flavor and freshness.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is when I create a company and brands with global impact.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is to know when to refuse or to stop doing things of a personal nature.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Enjoy what you do.
  2. Have perseverance.
  3. Believe in yourself and what you do.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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