Interested in starting your own entrepreneurial journey in content creation but unsure what to expect? Then read up on our interview with George Pappas, Founder of Out of the box Youtube Success, located in Asheville, NC, USA.

What's your business, and who are your customers?

My business is focused on helping people create high-quality YouTube videos that drive traffic and conversions for businesses and individuals. My customers are individuals or businesses who want to leverage the power of video marketing to increase their online presence, engage with their audience, and grow their brand.

Tell us about yourself

I have always been passionate about video production and digital marketing, so when I realized the potential of YouTube as a marketing platform, I knew I had to start my own business. I am motivated each day by the satisfaction of helping my clients achieve their goals through the videos they create. Seeing their businesses grow and succeed is the ultimate reward for me.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been building a strong reputation in the industry and earning the trust and loyalty of my clients. I take pride in the fact that many of my clients have returned to me for repeat business and have referred their friends and colleagues to my services.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the constant need to adapt and stay ahead of the competition. The digital landscape is constantly evolving, and staying up-to-date with the latest trends and technologies can be challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on providing value to your customers. Always keep their needs and wants in mind and strive to deliver exceptional products or services that meet or exceed their expectations.
  2. Stay agile and adaptable. Be prepared to pivot your business strategy or change your approach as market conditions, customer demands, and technology evolve.
  3. Invest in yourself and your team. Continuously develop your skills and knowledge through education, training, and networking. Hire and empower a talented team to help you achieve your business goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.