Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Dr. Anthony Balduzzi, founder of The Fit Father Project + Fit Mother Project, based in Scottsdale, AZ, USA.

What's your business, and who are your customers?

Our two businesses, the Fit Father Project and Fit Mother Project, specialize in helping busy dads & moms over 40 loose weight, build muscle, and get healthy for both themselves and their families. Over the past ten years, we've helped over 40,000 families in over 100 countries through our online programs and communities.

Tell us about yourself

I started these companies after watching my own father get sick, lose his health, and pass away at 42 years young. I was just ten at the time when Dad passed away. This experience inspired me to study health & fitness to both keep myself healthy and help other busy moms and dads get and stay healthy for their families.

What's your biggest accomplishment as a business owner?

The biggest accomplishment has been building a thriving, sustainable company that grows each year. We've been in business for nearly ten years now, and I am so proud of our incredible team that works to improve the health & lives of our customers every day.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is learning to make powerful decisions quickly. As a CEO/owner, you are the key decision-maker, and there is no shortage of decisions to be made :-)

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know and love your customer's journey. In our business, we help people go from being "overweight, tired, and inconsistent with their health" to transforming into "healthy, energetic, and consistent people." The only way this transformation is possible is that we have modeled our products & services to meet the needs and desires of our customers at every step of their journey.
  2. Focus on the "long game." There are many quick ways to make money. Our companies' success has come from investing in long-term strategies -- like building sustainable content production -- that have enabled us.
  3. Focus on the proper business model from Day #1. Ultimately, your company's growth will be largely dependent on how scalable your business model truly is. It's best to get a solid business model from Day #1 rather than needing to switch things up dramatically as you hit scaling limitations.

Is there anything else you'd like to share?

I believe that it's essential to love your customers. The businesses that will succeed and sustain in the future have STRONG communities and amazing customer service. This is only possible if your business is not simply "transactional" for your customers... but transformational.

Where can people find you and your business?

Are you a busy mom 35+ who wants to lose weight, look younger, love your body, and get your family healthier too? Enter your email below and we’ll send you our FREE Fit Mother 1-Day Meal Plan and Workout.
Fit Father Project | Weight Loss for Busy Men 40+
The Fit Father Project is the leading health website for men over 40 who want to lose weight, build muscle, and stay healthy for their families.

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.