Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Olesya Zrezartseva, Founder of OtrainWellness, located in New York City, NY, USA.
What's your business, and who are your customers?
When I started OtrainWellness, I had the vision to make it s a health and wellness business. We focus on offering unique custom programs for our clients that include fitness, lifestyle, and nutrition recommendations. Our programs include 1-1, small group and couples person training, boot camps, as well as virtual training and yoga. We also travel to different locations in the US as well as all over the world, offering our services. We are currently working on releasing an on-demand program allowing you to have OtrainWellness training with you at any time and place. We cater to a very broad clientele. We train brides to be, mamas to be, and help mamas to gain their confidence back postpartum. Frequently we work with couples and siblings as well as people over 50. Our coaches are trained to diversify the programs that they create for our clients and keep it fun and challenging at the same time.
Tell us about yourself
Growing up, I was always reminded that my weight and looks mean a lot in the society that we live in. I hated how I looked and hated that in our society, you were judged on your looks and weight, not on your accomplishments and wit. When my family moved to the US, I noticed that a lot of people around me seemed to use a lot of chemical and unnatural alterations to their bodies and use medication to help heal themselves that wasn't natural or good for them. When I got into fitness, I wanted to offer my clients something that I didn't see in the fitness industry at the time - a bridge between mental health and fitness. I wanted to help my clients get to a place where they were happy and comfortable with who they are, not just physically but also mentally and spiritually. For years I attended various training workshops, holistic trainings, yoga teacher training, nutrition coaching, meditation and breathing workshops, and energy healing to learn how to offer a unique product to my clients. Today I get inspired to offer my clients a way to heal and transform their bodies and minds using natural and holistic methods. I always connect the mind and body and treat them as one. Offering methods to help balance both. My client's success motivates me to constantly evolve OtrainWellness, introducing new products and programs that could improve my client's lives and help them remember how to love themselves more.
What's your biggest accomplishment as a business owner?
Our biggest accomplishment is that every person that works with OtarinWellness gets impacted. We work with our clients in a way that helps them get motivated and see potential in themselves that they might not have seen before. It's very rewarding. And another big accomplishment is that we were able to double our revenue during COVID by going completely virtually and allowing access to fitness from their own home.
What's one of the hardest things that comes with being a business owner?
The hardest thing is finding the balance between running a business and not neglecting yourself. I had to learn the hard way that I had to put myself and my relationships first.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't let anyone tell you that your idea is crazy or that you can't do something. If you believe you can and you have a vision in your mind about it- go for it!
- It's ok to change your mind and change directions.
- Choose to get into business to do something that you love and something that will help others and not for money.
Where can people find you and your business?
Website: http://www.otrainwellness.com/
Facebook: https://www.facebook.com/olesya.zrezartseva
Instagram: https://www.instagram.com/otrainwellness/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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