Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Amber Coffman, CEO of Orogamis, located in Sacramento, CA, USA.

What's your business, and who are your customers?

Orogamis is a go-to-market and growth and scale team. We work with marketing, sales, product, and customer teams. The core services within our growth framework include UX design, funnel development, sales enablement, customer success, brand strategy, platform activation, and B2B eCommerce.

The ultimate goal for our clients is to achieve insight-driven innovation. A growth machine built in best practice, persona-aligned, and technologically/analytically sound is best suited.

Our clients are funded startups looking to develop MVP or go-to-market
and B2B companies wishing to re-enter the market with a modern growth strategy across their organization.

Tell us about yourself

I joined Orogamis when it was still a project and UX team. Together we created the GrowthX framework, effectively connecting product, sales, marketing, and customer team to achieve optimal and scaleable growth. I’m motivated that our capabilities offer a complete solution of growth for our clients under one roof. A valuable proposition for a startup that can’t afford the time, churn, or ineffective use of resources and for B2B companies starting to navigate their organization to a holistic growth methodology and strategy.

What's your biggest accomplishment as a business owner?

The GrowthX Framework. It's a system for scale for clients' growth and internal operations.

What's one of the hardest things that come with being a business owner?

Client’s fear of market changes. That said, with a pragmatic framework like GrowthX, they are well positioned for the unexpected.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Product-market fit. Ensure your product are and continue to be relevant and of value to your target personas.
  2. Understand that how people experience your brand/company, no matter who they are impacts your company.
  3. Focus on finding viable points of traction, optimize these points, scale them then move on.

Where can people find you and your business?




If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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