Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Eric Weilminster, Founder and CEO of Orion Catalyst LLC., located in Arnold, MD, USA.
What's your business, and who are your customers?
I provide digital marketing services to small businesses, and I consult with addiction treatment centers on SaaS tools, business operations & processes, and help them with business development and referral partnerships.
Businesses of all sizes benefit from digital marketing services, from startups and small businesses to large enterprises. By leveraging the latest technologies, such as artificial intelligence (AI) and machine learning (ML), companies can create targeted campaigns with a greater chance of success than traditional methods. With the help of an agency, companies can identify their target audience and craft personalized messages that resonate with consumers and drive conversions. Digital marketing agencies use advanced analytics tools to measure the effectiveness of campaigns in real-time and make adjustments or improvements as needed. Companies embracing digital marketing strategies can now ensure they are well-positioned for long-term success.
Digital marketing services provide invaluable support to businesses and help them maintain and strengthen their online presence. They use various channels, such as high-quality content, SEO, and social media, so that companies can reach the broadest possible audience with their message. These services help companies stay top of mind to provide regular updates on new products and services or offer valuable discounts or promotions. A solid online presence is essential for any business to succeed in today's competitive marketplace.
Businesses can maximize the potential of their campaigns while minimizing costs associated with traditional methods when they leverage digital marketing services. Digital agencies provide expertise in areas far beyond just advertising. They offer comprehensive strategies that encompass everything from web design and development to analytics, tracking, and reporting. With this expertise, businesses can ensure they reach their desired audience and see tangible results from their efforts.
Digital marketing services give businesses the tools to reach and engage customers in new ways. With high-quality content, search engine optimization (SEO), social media, and other tactics, digital marketing agencies help companies strengthen relationships with current customers while adding new ones. This type of marketing has become more critical for businesses that want to stand out in today's crowded marketplace and remain competitive. Companies take advantage of digital marketing services to ensure they stay ahead of the curve.
Tell us about yourself
I am a connector of people at my core and an easy-going extrovert. I cross-pollinate relationships to bring people and communities together, instigating transformations that can make one plus one equal three. I learned early on that being upright and moral is the best policy. Building trust is the most positive way to maintain business relationships. I spent time managing teams in fast-paced retail, recruiting, and the chemical industry. In 2018 I returned to the roots of my Marketing Bachelors Degree and began providing local marketing and campaign strategies, in time at a digital marketing agency.
Orion Catalyst is the aggregate of that experience. Starting a business was inevitable because both my parents were entrepreneurs. The business relationships across multiple industries earned me the expertise to understand business operations. Orion Catalyst seeks opportunities to upgrade systems and works with owners to utilize them. Often, business owners need to be made aware of these opportunities. They must be attentive to move from what's 'working ok' to peak performance. Orion Catalyst identifies services and partnerships that generate more efficient processes.
I'm motivated daily to find businesses to work with in generating more efficient processes, generating more leads through sales techniques or marketing, and showing business owners how to be more profitable. We win together.
What's your biggest accomplishment as a business owner?
I've been working to earn a client for well over a year. They finally came on board, and we started working together. This week, after only working together for a very short time, my client told me that he appreciates my open communication, likes the work I'm doing and is excited about the opportunity to continue to build on the successes we already have together. Hearing this from a new client is great. I almost can't wait to show the world the success we're making.
What's one of the hardest things that comes with being a business owner?
New client acquisition for any business is surely a challenge. New clients for a new business, when you've barely any success with your current business, isn't any easier.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
First and foremost, don't jump in without a plan. Spend the time upfront developing a plan for the way you'll do business. This should include what you'll do daily, how you'll market, what your social media or outward-facing persona will be, and how and how often you'll connect with your clients and the world through social media. Know in advance the systems and processes that you'll use, what software you need, and how you will send and receive money to and from customers and vendors.
Be sure to build your website prior to launching your business, or at least in the first month. Have your branding, logo, website, articles of incorporation, and USPTO application all worked out before the launch. You won't regret it after the fact.
Finally, line up at least one steady client (if your business is service-based) before you launch. It will help pay the day-to-day business expenses even if it's not paying you a 'salary' yet. This will minimize how much you 'eat into' your savings or nest egg.
Where can people find you and your business?
Website: https://www.orioncatalyst.com/
Facebook: https://www.facebook.com/profile.php?id=100081982500872
Instagram: https://www.instagram.com/orioncatalyst/
Twitter: https://twitter.com/OrionCatalyst
LinkedIn: https://www.linkedin.com/company/orion-catalyst/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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