Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Elizabeth Havlicek, Founder of Oooh So Good, LLC., located in Tampa, FL, USA.

What's your business, and who are your customers?

At Oooh So Good, we do gourmet popcorns and nut brittle better! We don't use corn syrup, and we use all-natural ingredients with unique flavors. We sell directly to end consumers but can also be found in hotel gift shops and other retail locations. We're available on SnackMagic. We also create customized gifts for B2B clients.

Tell us about yourself

I've always felt that great food is a common bond between all people. Popcorn is an extremely popular snack food. I wanted to create a version that was truly special. We're all going to indulge on occasion. To me, if you're going to be "bad," - you should make it "Oooh So Good." The icing on the cake is that popcorn is a food that makes people smile, and I love to make people smile!

What's your biggest accomplishment as a business owner?

I love giving back to the community. Oooh So Good has "adopted" a Foster care facility called Children's Home Network here in Tampa. We provide small birthday gifts to each child who lives in the facility and also support them for movie nights & events. It's a small thing, but it's greatly appreciated, and that means a lot.

What's one of the hardest things that come with being a business owner?

Stress. It's a rocky road for the first couple of years. Trying to find the right team can be a challenge. It's easy to fall into the trap of trying to do too much yourself. You have to learn to step back and get the right help.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure it's something you love. When things get rough, it's so much easier to keep going when you truly love what you are doing.
  2. Find the right people to help you. It's impossible to do everything yourself.
  3. Find organizations that help support you in the launch of the business. Your Chamber of Commerce can be a wealth of support. Organizations like SCORE (Senior Corp of Retired Executives) can be a great help. Learn from those who have been through launching a business, so you don't have to make the same mistakes they did.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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