Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Monique Enriquez, Founder of OnlineFunnelStrategy.com, located in Toronto, ON, Canada.
What's your business, and who are your customers?
I work as a Brand Strategist and Consultant in the Internet Marketing space; I specialize in assisting entrepreneurs, brands, and service businesses in creating effective sales funnels and marketing campaigns to generate leads, increase brand awareness, and drive sales in their particular industries. I am also excited to announce the release of my eBook "BRAND YOU: The Smart Way To Position Your Brand and Grow Your Business in the Digital World," where I share my knowledge and experience in helping brick-and-mortar businesses establish an online presence, brands and solopreneurs acquire more clients, buyers, and profits. You can get a FREE copy by subscribing to the newsletter opt-in form on the homepage at OnlineFunnelStrategy.com.
Tell us about yourself
In the past, I worked as a consultant for salons and spas with a focus on client acquisition and retention. My approach included a combination of organic social media posts and targeted paid advertising campaigns. I also provided staff training on delivering exceptional customer service experiences, both in-person and online.
Recently, I've been working with clients to elevate their online customer experience by implementing an automated SMS text messaging appointment booking system along with automated educational email marketing campaigns featuring promotional products and service offers.
My business philosophy has always been centered on the idea that "A Satisfied Customer Is The Best Business Strategy Of All." Whether working for myself or others, I am dedicated to achieving excellent outcomes, and I'm continuously improving both myself and my business.
What's your biggest accomplishment as a business owner?
I have honed the skill of launching brands into the market by positioning them in the hands of the right customers to achieve their desired results. My expertise in this area was acquired through my work experience as a luxury retail sales consultant, along with my collaboration with several marketing agencies promoting consumer goods for beauty, wellness, and fashion products. I have worked on promotional product marketing campaigns for various brands via different channels, including magazine advertisements, eCommerce applications, health and beauty expos, fashion shows, as well as television and radio networks.
As a result of my working experience, I created a "1-Day To Success Workshop" where one of the topics is Brand Strategy and Positioning; the goal is to "Unlock Your Potential: How to Level Up Your Life and Business with Confidence" by resetting your mindset, elevating your personal brand and help you market your business with confidence. For more details and to review the course outline, visit my website at Onlinefunnelstrategy.com/shop/
What's one of the hardest things that comes with being a business owner?
Running a business can be challenging, especially when it comes to figuring out how to attract and convert new clients. With so much information available, it can be overwhelming and time-consuming to find the right approach. So, instead of trying to do it alone, it's best to seek the help of a professional consultant, coach, or agency that can guide you in the best direction and help you implement an automated system that collects leads, nurtures them along the way, and boosts your sales.
For example, I offer Done-For-You Services and Coaching Sessions for Lead Generation, Paid Advertising, Marketing, and Sales Funnels to help service providers, small businesses, brands, and entrepreneurs attract more prospects and buyers and increase sales and profits. Other marketing tools I focus on include a Lifecycle Marketing Playbook and a 12 Month Promotional Planner. By signing up to my mailing list at firstname.lastname@example.org, you can qualify to receive a complimentary "30-minute strategy session" with me to discuss how to implement these valuable tools into your business efficiently.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Before starting any new business venture, it's important to do market research to make sure there is enough validation and demand for the product or service you want to create and sell. Doing so will help to reduce the risk of failure and increase your chances of making sales to the right audience in the marketplace.
Once you have identified your target market or ideal prospect, you need to put in place a sales funnel that attracts leads and converts them into customers. An example of this could include
- Creating an opt-in form or landing page.
- An automated email sequence that offers educational content calls to book a strategy session or to buy a product.
- Creating your audience message and product offers depends on the type of market you are targeting, the goals you are trying to help them reach, and the problems you want to help them solve.
With the right mindset, strategy roadmap, and tools, you can be well on your way to launching a successful online business.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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