Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Alyssa Herrera-Set, Owner of On the Move Physical Therapy and Pilates, located in Belmont, CA, USA.

What's your business, and who are your customers?

We are a physical therapy clinic and pilates studio. We serve our local community of all ages and movement goals. Our specialty is youth dancers, gymnasts, and adult athletes.

Tell us about yourself

I started my clinic because I wanted to create a place that served athletes in the best way I knew how - with time to pay close attention to their specific therapeutic and exercise needs. I strive to create an environment where clients can really see all the expertise and knowledge that physical therapists and pilates teachers can share to help improve their lives. I strive to have a business where physical therapists are supported so that they can really give their best work.

What's your biggest accomplishment as a business owner?

To be honest - my biggest accomplishment is that I've never strayed from my vision, I've followed my instincts, and I have never been lured by goals other than providing the best possible clinic studio for the community and work environment for physical therapists.

What's one of the hardest things that come with being a business owner?

Finding the right employees when I've needed them and feeling the pressure of needing to bring in enough business to pay the paychecks. Also, never really was able to turn off work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start small but set the foundation as if you are going to be big.
  2. Have patience and know that the right customers and employees will come your way if you stay true to your vision.
  3. Have fun with it - if you are feeling bored or frustrated, the beauty of being an owner is that you have the creative license to switch things up.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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