Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Paul Omodt, Founder of Omodt & Associates Critical Communication, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

Omodt & Associates Critical Communications is a full-service communication firm dedicated to telling your story when communication is critical to your success. Our specialty is crisis communication and reputation management. Our customers range from small businesses to Fortune 500 companies to non-profits and private individuals.

Tell us about yourself

As the son of a county sheriff and a grade school teacher, I was born into serving others and understanding the interplay between when unplanned things happen (crisis) and how they get resolved. I am motivated by the challenge of using communication strategies to advance the needs of my clients. I use communication science and creativity to solve client challenges.

What's your biggest accomplishment as a business owner?

Running my own firm was my dream -- and it came true. It is even better than I thought it would be to be able to curate my clients and choose to work for who I want to work.

What's one of the hardest things that come with being a business owner?

As a business owner, you have to be open to the ups and downs of business cycles and see the gift of being busy as well as the opportunity that downtime provides.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Trust your instincts. Ask for advice from trusted sources. Use professional associations to keep your skills strong.

Is there anything else you'd like to share?

I built a business model without employees -- in other words, long ago, I realized the potential of limitless partnerships you can build when you need them to staff up or staff down according to business needs.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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