Interested in starting your own entrepreneurial journey in handcrafts but unsure what to expect? Then read up on our interview with Nikki Marshall, Founder of Okanagan Dye Works, located in Vernon, BC, Canada.

What's your business, and who are your customers?

I hand dye yarn and other natural fibres. I also do weavings with Merino wool and other materials.

Tell us about yourself

I have been working in the Fibre Arts industry for about 12 years now and mainly focus on Hand Dyed Yarn. I am inspired by the beautiful landscape of the Okanagan Valley with its lakes and mountains.

What's your biggest accomplishment as a business owner?

Being able to actually start a business all on my own.

What's one of the hardest things that come with being a business owner?

Finding the time for social media. Being an Artist and being passionate about being creative with my hands, the technology side kind of gets the back burner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure that you research your industry. Often times people go into an industry not knowing what is out there and who their competitors are.
  2. Understand your margins and costs of doing business.
  3. Network network network. Maybe you do a pop-up shop or volunteer your time and although you might not be making money or very little money doing those things, meeting people and letting people know who you are in the community is so important.

Is there anything else you'd like to share?

Be patient. Success does not happen overnight for most. It takes time and dedication.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.