Interested in starting your own entrepreneurial journey in bikes but unsure what to expect? Then read up on our interview with Michael DeVisser, CEO of OHM Electric Bikes, located in North Vancouver, BC, Canada.
What's your business, and who are your customers?
OHM is Canada's premiere E-Bike brand, creating the best bikes possible for the rigours of commuting. The rugged North Shore of Vancouver is an idyllic testing lab, and our growing band of passionate riders has helped us improve and refine our offering. OHM has the dream bike for you, whether you're looking for a bit of extra oomph after a decade off the bike or you crush the traffic as a bike lane-blasting eco-warrior.
Tell us about yourself
I grew up riding road and mountain bikes in Vancouver. There are hills everywhere, and I never forgot the challenge of getting back home after riding. When I first experienced an electric bike, I thought these would be great for conquering the hills in Vancouver. Today our company focus is creating the best e-bikes and the best riding experience. That means e-bikes that are built to last. Our e-bikes are designed for a minimum of 10 years of service life. And e-bikes that are fun to ride with a focus on agile maneuverability, lighter weight, and great utility features.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner was growing our sales across Canada and the USA. In the beginning, there was lots of rejection as e-bikes were such a new concept in North America. I took all the feedback from our retailers and customers and was able to build a loyal customer base.
What's one of the hardest things that comes with being a business owner?
When my father and I founded the company, it was easy to work together. Then, as the company began to grow and we began hiring more people, I had to learn to delegate to people and build a team I could trust. It was very challenging to find motivated people with the right attitude and willingness to be trained.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be Creative - Having a unique product is a huge advantage and gives you a competitive edge.
- Know your costs - Work closely with an accountant to get a better understanding of the true costs and margins of your business.
- Provide Great Service - The best advertising is done by satisfied customers.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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