Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with El Lewis, Founder of O. Studio Design, located in Atlanta, GA, USA.

What's your business, and who are your customers?

O. Studio Design is a fashion technology company that utilizes state-of-the-art design software, manufacturing hardware, & 3D design to create digital and physical goods. Our target users are self-starters, which include men with active lifestyles between the ages of 18-45. Our knitted garments are categorized as sports leisure, and we appeal to fit and health-conscious individuals who also are aware of the global climate crisis.

With newly gained knowledge of the industry's shortcomings, millennials and Gen-Z, who will soon represent the bulk of the overall consumers, are pushing an agenda through their purchasing decisions, and they want fashion brands who are creating sustainable operating models. Our digital goods will broaden this reach.

Tell us about yourself

I've always had a vivid imagination. I realized recently that I like to build worlds physically and digitally. I utilize technology as my artistic medium while also using this practice to build a fashion technology company. I'm motivated by tapping into voids or things that do not exist and creating futures.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been becoming more resilient. I've continued to build in a world that hasn't seen my value. I have been overlooked, and I've sacrificed other opportunities to put the time into imagining and executing my vision. I am a successful entrepreneur because I'm persistent in the belief that fashion must change to fit the future.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner is that sometimes you have to be a bit delusional when things become difficult. You have to believe in what you're doing even when nobody else does.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research.
  2. Surround yourself with good people with tangible skill sets.
  3. Lastly, never stop evolving. There's always something new to discover.

Is there anything else you'd like to share?

Join the circle. - O. Studio Design

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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