Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Barry Fischetto, CEO of Nuverda, located in Marlton, NJ, USA.

What's your business, and who are your customers?

Nuverda is a cannabis business launching a cultivation operation in the New Jersey market showcasing premium, boutique cannabis products.

Tell us about yourself

My name is Barry Fischetto, and I have more than 28 years of operations, business development, and financial management experience in the highly regulated food, beverage, and cannabis industries. Taking that experience to my home state of NJ to rock the recreational cannabis market by providing consumers with an unparalleled boutique experience through unique genetics, hyper-focused grow technique, and quality management is his passion.

What's your biggest accomplishment as a business owner?

Besides my ten-year passion for bringing a consumer product (CPG) Operating discipline to Cannabis as a means to industrialize the entire market, watching my disciples grow in business and now run concurrent businesses provide tremendous satisfaction.

What's one of the hardest things that come with being a business owner?

In Cannabis, not being federally legal at this point makes regulatory compliance difficult since each state is individually governed, creating difficulties with multi-state economies of scale.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. First and foremost, learn about the Cannabis business. You can't google it like you can most other markets since it has been federally illegal.
  2. Competition is fierce; your business model has to be differentiated. Why is your Brand better than the rest?
  3. Lastly, be bottom line obsessed since 90% of Cannabis companies have failed not because they don't have a good idea... they don't execute effectively.

Is there anything else you'd like to share?

Like all other businesses...

  • Understand Cannabis is not for the faint of heart
  • Know your business
  • Redundant but imperative... be bottom-line obsessed
  • Don't forget about your people

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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