Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Alex Bear, Co-Founder of Nutrome, located in Saratoga Springs, NY, USA.

What's your business, and who are your customers?

At Nutrome, our precision nutrition plans help busy young professionals find the energy they need to excel in their work and enjoy their lives. We specialize in nutrigenomics, which is the science of analyzing your genes and biochemistry to determine your ideal diet. And provide the coaching needed to ensure you reach your goals!

Tell us about yourself

The desire to help people truly understand how to be healthy, happy, and enjoy their lives inspired me to first start working on my business. After working with many clients in a variety of fields and listening to common problems such as a lack of variation in their diet, not being able to stick to healthy eating, not being sure what diet worked best for them, etc., I worked with my wife (who is also a nutritionist) to create the products and services we deliver at Nutrome. Seeing people succeed and also always knowing I can improve my products and services to better serve our customers motivates me to keep at it!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is putting myself in a position to be a professor of nutrigenomics. The field of holistic nutrition is often hard to thrive in, so being able to teach students specific skills and strategies for leveraging their education to help people (and earn a living) provides a strong sense of accomplishment.

What's one of the hardest things that come with being a business owner?

Honestly, it is the system needed for serving customers. For instance, how taxes work, structuring a business, filing the right paperwork, etc. As we grow, just learning the nuts and bolts of doing it strategically and in line with laws.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Businesses are about serving customers. You must understand what their needs (pain points) are and then learn how you can leverage your skills and education to serve them.
  2. Join a networking group like BNI, especially if you are in business alone. Starting a business is hard, and keeping it going is even harder! Having people to talk to about your challenges and people who can help you and who have skills outside of your own is vital. For instance, if you end up needing an accountant, you may already have a good relationship with one if you are in BNI or another networking group!
  3. If starting, be patient. It takes time. If possible, save up before making the leap, and set up the business (and line of credit) before starting. This can protect your personal credit score and liability if any business challenges arise.

Is there anything else you'd like to share?

If you’d like to learn more about how our business can help you, head to our website and hit “Connect Now” to book a free discovery call!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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