Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Judy Cho, Founder of Nutrition with Judy, located in Austin, TX, USA.
What's your business, and who are your customers?
I have a holistic health private practice where we help patients get to root-cause healing. We often start with the Carnivore Cure's meat-only elimination diet to focus on gut healing. I am also the best-selling author of Carnivore Cure, host of two wellness podcasts (Nutrition with Judy and Cutting Against the Grain), and a social media content creator sharing the latest evidence-based research in nutrition and wellness.
Our clients are often people sick and tired of being sick and tired. Standard care has failed them, and they are trying to find other modalities, such as nutrition, to help them heal from chronic illness, systemic inflammation, and metabolic syndrome. Our clients come to us for the expertise to help guide them with tried and true levers for healing.
Tell us about yourself
I am a happily married mother of two young boys based out of Austin, Texas. I started my own practice after I had my own mental health and physical health struggles. Once I healed with a diet that included only meat, I realized how much misinformation we are taught. I am motivated each day to help others heal and have a chance at life symptom-free. I hope no one goes through what I did. You can read more of my story here. We all deserve to live life to our fullest potential.
What's your biggest accomplishment as a business owner?
Helping people take ownership of their health and their lives. We hear countless life-saving or life-changing stories, and every single one brings us joy. Besides serving others, the work we do also provides fulfillment for us. Being a part of something bigger than me is one of the greatest gifts.
What's one of the hardest things that come with being a business owner?
My mind never shuts down. I wish there were 48 hours in a day! I have
so much drive and passion for doing many things, but I need to improve
my delegation skills. As we grow, figuring out how to delegate better and
share all that's in my head has been a challenge. It is part of the growing
process to learn to trust your team and let go, even if it's not exactly how
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find your passion. This sounds cliche, but you have to know your why. Finances alone aren't enough to motivate someone in the long run. You can be rich, but that doesn't mean you'll be happy. Find a passion and find a business in that. There's never a day I wake up and dread "going to work." If you're in it just because it's trending or something that may make a lot of money, consider if you can do it for the next 30-40 years. If not, then you may be pursuing something for less than ideal reasons.
- Define your 5-year plan. There's a lot of uncertainty when you start. Keep at it. Work hard and put in the effort. You chip away at a tree with each strike. There will be times of doubt but trust the process. The one commonality of all successful entrepreneurs is believing in their mission and dreams (back to #1) and working towards that goal, every. single. day. Hard work pays off, but you have to know where you're going to get there.
- Define your culture. Grow your business as if you were a large
company. When I had only one employee, I onboarded him by
sharing the Nutrition with Judy Mission Statement, Values, and
Philosophy. It's difficult to instill the culture of your brand or
business if you don't have one. Have the right things in place
when fewer people are on your team. Then as you grow and
there are uncertainties, you can always look towards your
mission statement or values to figure out the best action plan.
- Find a mentor or community that helps you grow. When you become an entrepreneur, some people will want to hold you back (unintentionally). If you want to grow, sometimes you have to let go of some relationships and accept new ones. Surround yourself with people who will bring out the best in you and stretch you to be better. After all, the saying goes that you are the average of the five people you surround yourself with.
Is there anything else you'd like to share?
Whatever you do in life, be authentic. Figure out who you are, your
needs, and what lights a fire under you. When you find that, start
building. Building something bigger than you (and your family) is usually
fulfilling. With purpose, perseverance, and patience, you will bear good
fruit, er, I mean good meat. Be the light.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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