Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jonathan McLernon, head coach of Freedom Nutrition Coaching, located in Red Deer, AB, Canada.

What's your business, and who are your customers?

Freedom Nutrition Coaching - We combine the science of metabolism with the psychology of behavior change and the compassion of human connection to create life-changing transformations. With our unique focus on brain-driven weight loss, we empower clients to not only lose the weight, but keep it off permanently because they have created a lifestyle that they love.

Tell us about yourself

From Nanotechnology Researcher (University of Victoria) to Marine Engineer (Navy), to globetrotting English teacher (visiting 45 countries on five continents) to running a Nutrition and Supplement store, I've had a pretty interesting journey. Somewhere amidst the crazy adventures of my life, though, I lost myself. I went through serious trauma while living in South Africa, and my weight ballooned up to 328lbs as I grappled with PTSD, binge-eating, and I medicated my trauma with food. One morning, in Istanbul, Turkey, I woke up and decided I didn't want to be a victim to my past anymore. And so, I embarked on the most challenging journey of my life. I've lost and kept off over 100lbs. The journey involved a lot of pain and struggle as I overcame binge-eating, food addiction, anxiety, losing my life savings in a failed business. Ultimately, I am now doing what I love as a result of the incredible road I've travelled.

What's your biggest accomplishment as a business owner?

Building a business from the ground up, from the ashes of a previously failed business that cost me everything I had.

What's one of the hardest things that come with being a business owner?

Balancing being a CEO, a Dad, a husband, a son, a brother, and a friend.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start now, especially if you already have a source of stable income. Leverage your life story and experiences as a part of the fabric of why you do what you do because it creates a human, emotional connection with your clients. Work with a mentor and shorten the learning curve. But do your homework because the mentorship industry is filled with sharks.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.