Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Marc de Mul, Founder of Nuthatch Naturals, located in Weston, CT, USA.

What's your business, and who are your customers?

Nuthatch Naturals designs and markets natural and sustainable skin care products for children. Our customers are kids from tween to teen, in the age range from 2 to 12, and their parents.

Tell us about yourself

We started when my wife and I needed a sustainable moisturizer for our 7-year-old daughter, who had dry and irritated skin. We quickly found that there aren't any sustainable skin care products available for children. Many products are heavily fragranced or contain "adult" additives such as retinol and AHAs. And many products are made for babies. So we made our own, which became Nuthatch Naturals.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment was formulating our product and getting it manufactured and marketed. There are so many pitfalls that we stay away from. We are so happy that we can offer Nuthatch Naturals to our customers with very good feedback and reviews.

What's one of the hardest things that come with being a business owner?

The hardest was realizing that not only did we have to make a product, but we also had to create a market. Not all parents think about skin care products for their kids at all because kids have such perfect skin. But children suffer from dry skin more than adults, and they are more vulnerable to allergies. We made Nuthatch Naturals with strong moisturizing ingredients but mild, gentle, and allergen-free.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Think and rethink what the unique value is that you are offering your customers.
  2. Be frugal - don't run out of cash.
  3. Don't give up - your customer is out there.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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