Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Rachel Benight, Founder of Nourished by Rachel, located in Tulsa, OK, USA.
What's your business, and who are your customers?
I am a Registered Dietitian specializing in functional nutrition therapy and a NASM Certified Personal Trainer. I am passionate about helping women reach optimal health without feeling anxious and obsessed with every health decision. I love helping women find relief from digestive, hormonal, and metabolic issues through realistic and balanced food, exercise, and lifestyle changes.
I help women lose fat and build muscle without following a restrictive diet or unsustainable exercise program, rather learning how to implement a nutrition and exercise plan that is a lifelong solution. I specifically teach women about their individual macronutrient needs and how to get started with strength training. I work with clients one-on-one, and I also have an online nutrition and fitness program called the Lean and Strong Program.
Tell us about yourself
I have been a dietitian for a little over seven years, and I have owned my own business for four years. I wholeheartedly believe that food and exercise are both meant to be enjoyed, not seen as the enemy. Food and exercise are both tools that can produce the desired result when used appropriately. I am not anti-fat loss, but I am anti-fad diet. I believe that lasting changes to your body require an overhaul of your mindset, your daily habits, and your relationship with food.
What's your biggest accomplishment as a business owner?
Starting a business from the ground up with no clients was extremely scary at first. I wondered how I would get clients and if anyone would want to work with me. Within my first year of business, though, I generated 2x in revenue what I was making working as a clinical dietitian. I was extremely proud of that!
What's one of the hardest things that come with being a business owner?
One of the biggest adjustments I have had to make as a business owner (and now a new mom of a six-month-old) is finding the appropriate work/life balance. It is very easy for me to spend 60+ hours on my business, and if I am not mindful of it, I can easily work seven days per week. I started my business so that I could have more time to spend with my family and not be tied down to an 8-5 job. I have had to set very clear boundaries in order to avoid overworking. I love what I do so much, though, that it often doesn't feel like work!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The first and most important tip that I would give is "don't be afraid to invest in business coaching." When I first started my business, I hired a business coach (that was also a dietitian) to help me learn how to get the business started. It was the best decision that I made in the first year of my business. Tip number two would be to network with other professionals in your field and learn from them! I joined a Mastermind of other dietitians/nutrition professionals and have learned so much from them. Rather than seeing them as competition, I see them as an asset for learning and growth! Tip number three would be to have a good bookkeeping system or hire a professional to do it for you. Know how your money is being spent and keep track of your business expenses so that you can maximize tax right-offs at the end of the year.
Is there anything else you'd like to share?
Starting my own business was one of the best decisions that I have ever made. There has not been a single day that I have regretted doing it. It has given me freedom, purpose, and confidence!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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