Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Nordine Zouareg, Fitness & Wellness Expert based in Oro Valley., AZ, USA

What's your business, and who are your customers?

InnerFitness® is a unique wellness concept I created a few years ago . It focuses on helping individuals and companies create more energy, more time, more health, and more success.

Our corporate programs and private coaching help people achieve work/life balance by teaching them how to use awareness and equilibrium to create lasting change. We provide private wellness retreats, corporate programs, private and group coaching, books, as well as speaking engagements.

Tell us about yourself

I’m a 2 x Mr. Universe, a best-selling author, a high-performance coach, and a retreat leader. I’m also an international speaker. My work is more of a passion for me. It was a natural transition after I retired from high-level competition to dive into the wellness industry.

Wellness has always been something I wanted to explore by first becoming an international professional athlete and by coaching, speaking, and writing. I think today, more than ever, people are paying attention to their overall health and well-being. I love to help them, guide them, and watch how the process unfolds.

What's your biggest accomplishment as a business owner?

I have to say that my biggest accomplishment as a business owner is the testimonials I get from customers every day. People are seeking my services because they want to be and feel better, have better lives. And that is both a huge responsibility and an amazing reward. The fact that I combine various tools and methods.

For example, when I’m working with individuals, I use an approach called InnerFitness®. This is the art of working with the person as a whole being. Paying close attention to all aspects of one’s life, mental, emotional, physical, and spiritual. It takes compassion, understanding, great awareness, and patience. This is the difference between just listening to my clients and engaging with their concerns, issues, or challenges.

What's one of the hardest things that come with being a business owner?

I'd have to say that creating and maintaining equilibrium between work and personal life is the hardest. Owning a business can be difficult but immensely rewarding. It’s important to remember that well-being is key to success – look after your physical and mental health, stay motivated and positive, and find happiness in the journey. With hard work and dedication, you can achieve anything!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Starting a business can be a daunting prospect, but it doesn't have to be. I think that with the right preparation and mindset (removing the fear of failure or success), anyone can turn their dreams into reality and become an entrepreneur. Here are three tips to help you get started on the journey:

  1. Know Your Finances: It's important to understand all the financial aspects of running a business - from budgeting to taxes and more. Put together a business plan that outlines the steps you need to take and the resources necessary to make your business successful.
  2. Network, Network, Network, I can’t emphasize more: Starting a business is hard enough without having a network of people who can offer advice, support, and mentorship. Get connected with other entrepreneurs in your field - be it through local business events, professional organizations, or online forums - so you have access to advice when you need it.
    By following these tips, anyone can be well on their way to becoming an entrepreneur and living out their business dreams! With dedication, hard work, and a bit of luck, success will follow. Be fearless!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.