Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Noel Aldrich, Founder of Nutrition Proportion, located in Northfield, MN, USA.

What's your business, and who are your customers?

Nutrition Proportion is a holistic nutrition counseling business providing whole food nutrition solutions for clients who want to use real food to change their lives and reach their health goals.

Tell us about yourself

Nutrition became a primary focus in my life after a miscarriage. My wife and I were directed to apply foundational nutrition principles. We saw significant changes in our health and two successful pregnancies after that. What motivates me each day is the opportunity to see transformations happen in other individuals' lives as they apply these foundation principles and begin practicing a lifestyle that helps them thrive. Nutrition is designed for healing.

What's your biggest accomplishment as a business owner?

As a business owner, my biggest accomplishment is probably still having an active, quality business for 9 years. Starting a business and keeping one going in these challenging years is no easy task.

What's one of the hardest things that come with being a business owner?

The hardest thing about being a business owner is all the details of business practice come down to you. You have to deal with yourself, your shortcomings, and your personal tendencies. Having a business thrive usually means you have to do some work on yourself, identifying what needs to change and making those changes in yourself, so you can make the change happen in your business practice.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on one thing (one client, one problem) and get really good at it.
  2. Connect with business members of similar passion.
  3. Connect with the local Chamber of Commerce to understand what the local business field is like.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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