Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kate Fox, Owner of NewPath Wellness, located in Burbank, CA, USA.
What's your business, and who are your customers?
We are a neuromuscular therapy and postural alignment clinic. My office specializes in the treatment of injuries and pain that arise from the muscular, nervous, and skeletal systems. We do this through postural and orthopedic assessment, hands-on manipulation of the muscles and tissues, and movement re-patterning.
I have specialized for over 20 years in the injuries of performing artists, which make up about 70% of our clientele. We have a Performing Artists Injury Treatment Clinic where we offer discounted rates and accessibility for artists. It is the clinical forum for our performing arts medicine certification program, also one of very few in the nation. NewPath Wellness is a resource for practitioners, artists, and anyone with a body they want to feel good living inside of!
Tell us about yourself
Many people get into my field because they are exposed to it through their own personal injuries. Conversely, I was auditioning for art schools for dance and needed to make more money than my minimum wage children's shoe sales job if I was going to attend a conservatory and be able to pay for it all. My older sister had just finished massage therapy school and suggested I give it a try. I blindly signed up for it and, in the process, found a passion and talent for anatomy, kinesiology, and bodywork. I attended CalArts and worked on everyone I could, which started my specialty in working with artists.
I am constantly intrigued by the body and movement and the investigation process I get to conduct daily in the clinic. I love helping people feel better and giving them the resources to feel empowered. I thrive when a person comes in with an issue they've been told is due to age or has been misdiagnosed, and get the person out of their ailment and back into feeling hopeful again. The body is very resilient, and given the right medicine, it will heal itself. I champion this daily. My work is my true calling.
What's your biggest accomplishment as a business owner?
Expanding! Bringing on a team of neuromuscular therapists that I get to train, mentor, and delegate client cases to has been the realization of a lifelong dream. It has taken me decades to gain depth of knowledge and mastery in this field (and the growth never stops!). Along this journey, I have collaborated with many talented people and formed a great team to work alongside. A lot of success is now being realized due to having built a solid reputation and getting even more clear about the vision and purpose behind my mission.
What's one of the hardest things that comes with being a business owner?
Being a trailblazer is difficult. I've always wanted to define my own ride rather than follow in someone else's footsteps. My path has been a unique one, and I see my work as my true purpose, so it has been the biggest catalyst for my growth for me.
The biggest struggle has been my own perception that my career has built too slowly. Setting aside perfectionist tendencies, huge expectations, and heaps of personal pressure — I thought it was because of money. I thought my biggest impediment to realizing my vision was that I never had a big cash cushion. While there is some truth to the power of the coin, I can see better than ever that the slow build has been about my growing into the expanse of the vision.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know your WHY, and then revisit it every now and then just in case it has changed.
- Set realistic goals, expectations, and markers for success. Being organized along these lines will help you objectively see if your ideas are working or not. This can also give you a better idea of what needs to be changed, modified, or simply put on the back burner.
- Find as many resources as you can to get a better idea of the full picture of running a business. Yes, it's about a good idea and passion, but it's also about doing everything yourself until you can hire someone else to do it! A broader and deeper view into the logistics of owning a business will help you answer a very important question - do I really want to get myself into this mess?!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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