Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Daniel Komforti, Founder and Owner of New Horizons Physical Therapy, located in Lake Mary, FL, USA.

What's your business, and who are your customers?

I am the proud owner and founder of New Horizons Physical Therapy. My practice offers mobile concierge rehab and wellness services from the comfort and convenience of your own home. I serve active middle-aged and older adults who are looking to get back or continue participating in the outdoor activities they know and love at their full potential. I love working with motivated individuals who strive to invest in their long-term health and maintain the gains they make.

Tell us about yourself

I started my practice in May 2022, but the idea of offering mobile PT services to my community started years before while I was finishing my doctorate. I know a gap in care existed between people going to traditional outpatient in a clinic and returning to their sport, whether it be golf, pickleball, or tennis. So many times, patients are discharged from the run-of-the-mill clinic and left to figure out things on their own. Unfortunately, insurance prioritizes returning patients to only 85-90% of their prior level of function, but that last 10-15% is usually the most important to the patient’s sense of community.

Being able to serve my community along the continuum of care existing between rehab, or even post-operative services, all the way until they are on a maintenance program, allows me to show up in my profession as more than a physical therapist, but as a health investment broker. I love being able to serve my clients at this higher level and provide them with extremely personalized care that adapts to their changing needs.

What's your biggest accomplishment as a business owner?

My biggest accomplishment thus far is having developed my own “Bulletproof Your Back” clinical workshop. The inaugural presentation already took place, and I have 5 other dates already booked around Central Florida, some at personal training studios, co-working spaces, and farmer’s markets.

What's one of the hardest things that come with being a business owner?

The hardest thing for me about being a business owner is setting up boundaries. As a new practice owner, it’s difficult not to immediately say yes to every opportunity. What I’m slowly learning is that not every opportunity needs to be seized immediately. There is merit in prioritizing your connections and building those relationships rather than spreading yourself too thin.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don’t wait. There will never be their perfect time to start. Yesterday was better than today, and today is better than tomorrow. Surround yourself with like-minded individuals who want to see you succeed. Be patient. Slow growth is vital to permanent success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.