Interested in starting your own entrepreneurial journey in content creation but unsure what to expect? Then read up on our interview with James Lindsay, Founder of New Discourses, located in Orlando, FL, USA.

What's your business, and who are your customers?

I run a website and company called New Discourses, which is completely dedicated to exposing, explaining, and ending Communism in all its contemporary forms. My customers are heroes and patriots around the world.

Tell us about yourself

I got started with New Discourses when I realized in 2019 that a Communist Cultural Revolution would be imminent throughout Western nations under the teachings of systems of thought like Critical Race Theory, Gender Studies, Queer Theory, and Feminism. I linked these to postmodern and Neo-Marxist philosophy and thus exposed them to the world, providing necessary information and context as my fears proved correct through 2020. I'm motivated to get up every day and expose this evil because there is nothing that prevents more harm and misery in the world than stopping a global Communist takeover attempt.

What's your biggest accomplishment as a business owner?

Exposing Critical Race Theory and helping start a global conversation on it, exposing the "Woke" academic literature as fraudulent, selling more than 250,000 copies of a book exposing these issues, inspiring and informing an international movement of millions of people to stop the Neo-Communist agenda (mostly branding itself "ESG") attempting to take over the world.

What's one of the hardest things that come with being a business owner?

Since I behave largely as a nonprofit and incorporated as an LLC, it's earning enough money to keep growing without selling out.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't give up too early. If you have a quality product you believe in, develop and make it and get it right, and just keep at it. Don't give up during the rough early months.
  2. Connect to a passion. Do something that makes you feel like you're helping people and making a difference. It keeps you going.
  3. Surround yourself with competent, quality people who can do things you can't do, and let them do it. It's almost everything.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.