Interested in starting your own entrepreneurial journey in outdoor and beach products but unsure what to expect? Then read up on our interview with Matt Goldberg, Founder of Neso, located in Encinitas, CA, USA.
What's your business, and who are your customers?
We make sunshades, chairs, totes, and other accessories. Our business started focused on the beach. However, we've expanded to anyone who wants to enjoy the outdoors while staying safe from the sun.
Tell us about yourself
Starting up a business has always motivated me from the excitement of growing something from nothing. I was diagnosed with early-stage melanoma, and that made an impact on my life. Finding skin protection solutions became a topic I care about, and that passion led to Neso. Now my motivation is a mix of that passion and the strategic game of growing the business in the best way possible for our team.
What's your biggest accomplishment as a business owner?
The process of cold-calling a top-tier retailer and winning that business was a fun accomplishment worth noting.
What's one of the hardest things that comes with being a business owner?
I'm the type that is always working and always not working. So it's round the clock, but having a work-life balance. The hardest thing is when something unfavorable happens at work, I am learning to put it down a few hours before bed and not over-worry. It always ends up fine. And if it doesn't, no big deal.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Stay organized and structured in your mini and big goals.
- Always get something accomplished and know the next 5-10 things you need to accomplish.
- It's ok to outsource or hire someone to help you put your mind on other things (personal or work). They will end up doing better than you ever could at that role by being focused on it.
Where can people find you and your business?
Website: https://www.neso.com/
Instagram: https://www.instagram.com/nesotents/
LinkedIn: https://www.linkedin.com/company/neso-llc/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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