Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jure Sepetavc, Founder and CEO of natureul / SEPRA USA LLC., located in Grapevine, TX, USA.

What's your business, and who are your customers?

Natureul.com, at its core, is an online store where our customers can find top-quality organic foods, including tigernut and truffle products. Natureul represents natural, handmade, and delicious products. We sell a variety of whole foods such as tigernut granola, kasha, spreads, and truffle sauce. Our products are brand new on the market and are low-sugar, gluten-free, lactose-free, vegan, and non-GMO, making it an attractive market for many customers who appreciate organic food and practice a healthy lifestyle.

Tell us about yourself

I am a passionate traveler who likes to explore new places, try new food, and spend time in nature. I wanted to start a business that could change people's lives. It is my passion to provide healthy alternatives that will appeal to a wide range of people. Receiving positive feedback from our customers is something that motivates my team and me every day. It is a nice confirmation that we are doing something good for the community and the sense of reward definitely fuels our business as a whole.

What's your biggest accomplishment as a business owner?

If I had to choose one, it would be that I have been able to inspire many people to change their eating habits for the better.

What's one of the hardest things that come with being a business owner?

The hardest part is establishing the business. All responsibilities are on you as the business owner. There is an underlying pressure to build a good team, find initial customers and provide a continuous quality service. Additionally, when you run a business, it is hard to completely switch it off from work in your free time as you want to dedicate all of your time to the development of the business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a proper business plan.
  2. Be innovative and provide a distinctive product or service.
  3. Be patient; don't give up.

Where can people find you and your business?

Website: https://natureul.com/
Facebook: https://www.facebook.com/natureul
Instagram: https://www.instagram.com/natureul.food/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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