Interested in starting your own entrepreneurial journey in plants but unsure what to expect? Then read up on our interview with Kaila Smithem, Founder of Nature Arranged, LLC, located in Milford, PA, USA.

What's your business, and who are your customers?

Nature Arranged is an online plant shop with a focus on (real living!) mini cacti, no larger than the size of a quarter! Our customers are people who love plants- ranging in age from young kids to seniors. Most likely to become a customer: a female in her 30s or 40s.

Tell us about yourself

As an introvert, going on nature walks and flower picking has always held a special spot in my heart. I'd run home (sometimes through the mud) and quickly arrange the flowers so they could be given away to a teacher or a loved one. This act of sharing something special has found its way into my heart again, this time including plants. There is nothing better than hearing someone receive so much joy from their plant; it's why I show up every day.

What's your biggest accomplishment as a business owner?

I believe our biggest accomplishment has yet to come. One could say the biggest accomplishment is the fact that you got started- sometimes, that's the hardest part. Nature Arranged is launching wholesale in 2023, and seeing our products in stores will be a huge feat!

What's one of the hardest things that comes with being a business owner?

One hurdle I'm facing now is delegating work out and hiring freelancers. It requires giving up control, trusting others to take the reins, and a lot of deep breaths that will all work out.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Keep showing up, never stop learning and trust your gut instinct. You've got this!

Where can people find you and your business?

Facebook: https://www.facebook.com/naturearranged
Instagram: https://www.instagram.com/naturearranged/
Etsy: https://www.etsy.com/shop/NatureArranged


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.