Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Caleb MacPherson, founder of Narrative Coffee Roasters, located in Naples, FL, USA.

What's your business, and who are your customers?

We run multiple coffee shops as well as a wholesale coffee roasting company. We focus on high-end, bright seasonal coffees.

Tell us about yourself

I immigrated to the US from Canada in 2013. Having a background in coffee, I was eager to bring that to SWFL. The community that we are able to build through the vehicle of specialty coffee is easily one of the biggest motivators to me.

What's your biggest accomplishment as a business owner?

In my eyes, the biggest accomplishment thus far is providing nearly two dozen jobs for our amazing team members.

What's one of the hardest things that come with being a business owner?

Weathering the uncertainty of seasons and knowing that no one else is going to step in to save your business if things go south, the buck stops with you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Expect it to be way harder than you think, take longer than you expect, and cost you more than you anticipated. No one will believe in you until you’ve already done it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.