Interested in starting your own entrepreneurial journey in health supplements but unsure what to expect? Then read up on our interview with Michael Muscari, Founder of NanoNutra, located in Farmington, NM, USA.
What's your business, and who are your customers?
NanoNurta provides highly absorbable supplements to customers focused on optimizing their health. They may be working toward peak performance or supplementing NanoNutra as a part of a holistic wellness program. But the bottom line is that our products help them to achieve their health goals!
Tell us about yourself
In Tim Ferriss's book The 4-Hour Workweek, he presented a concept that blew my brains out! It's called "becoming the new rich." That concept inspired my first brand. The new rich wasn't about accumulating money and possessions; it was about having the freedom to pursue my passions and explore the world and what life truly has to offer. I craved that freedom and wanted to use my time and energy in a way that fulfills me and makes each day worth living, and I vowed to do just that. Today keeping that freedom is what keeps me hungry and motivates me to move forward, bringing new ideas to life.
What's your biggest accomplishment as a business owner?
Pursuing my passions and purpose while making a great living is my greatest accomplishment as a business owner. The most fulfilling reward is knowing that I am using my time and energy on what is important to me.
What's one of the hardest things that come with being a business owner?
As a business owner, the buck stops me. My success is measured by my actions and my motivation or lack thereof. Each day I need to do the hard things and go the extra mile. Nobody is going to do it for me.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do what you're passionate about, if you don't, your successes will be short-lived, or you'll be miserable. Let go of what other people want for you; they don't have to live your life.
- Expectations lead to resentments. Don't be attached to results. Give yourself the space to fail, learn, and grow from those temporary defeats. Success in a distracted world requires focus, train deep focus.
- Be clear and intentional when making decisions, and learn to control your emotions.
Where can people find you and your business?
Website: https://www.nanonutrausa.com/
Facebook: https://www.facebook.com/nanonutra/
Instagram: https://www.instagram.com/nanonutra/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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