Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shelley West, President of Nailed Golf, located in Palm Desert, CA, USA.
What's your business, and who are your customers?
I am an independent designer and retailer of forward-thinking footwear and golf accessories. Our premium products are hand-crafted in established old-world factories in small runs, with their look of quality and timeless luxury to always stand out in the crowd. My purpose is to elevate women's confidence on and off the course, believing that playing this game that we love while looking and feeling exceptional is one of the greatest privileges in life.
Tell us about yourself
Everyday, I go to work hoping to do two things: provide the highest quality, best fitting products and empower women to only settle for the opulence & luxury that they deserve. Our mission is to inspire and empower women to confidently demand the best for themselves and their fellow golf sisters – one woman, one golf course at a time. Being one to enjoy the finer things in life, I was extremely disappointed when I began golfing 15 years ago that women were not provided very many high-quality items; in fact, many were forced to accept wearing inferior, ill-fitting masculine items!!
The distasteful prospect of being forced to wear an oversized man's glove left me resorting to stuffing my long slender hand into standard women's gloves, which were too short and regularly snapped off my fingernails. The last time that happened was when I decided to take matters into my own hands….literally! We all know that confidence increases when we look and feel great, and we proudly offer women the highest quality, best-fitting products to help them up their games! We've grown from being the only company to offer women 2 glove sizing models of the highest quality best fitting gloves to now also offering women forward-thinking footwear that are hand-crafted in small runs with their look of quality and timeless luxury and always stand out in the crowd. It brings me such joy to see the look on my customer's faces when they slip on our luxurious gloves or WesTees shoes for the first time.
What's your biggest accomplishment as a business owner?
I am so proud that Nailed Golf is the only company in the world to offer 2 sizing models of gloves to women...and over 30% of women "need" our second/elongated sizing model.
What's one of the hardest things that comes with being a business owner?
Breaking into the old-school golf industry as a woman has been very challenging.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Persistence, focus, and confidence.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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