Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ursula Erasmus, Co-Founder of My GEM Power Ltd, located in Hamilton, ON, Canada.

What's your business, and who are your customers?

We guide women through healing their body image beliefs to find the acceptance that will let them live without limits, guilt, and shame. Women from 'motherhood to menopause+' are our target audience. We want women to empower and express their true selves genuinely.

Tell us about yourself

I am the mom in our mother/daughter duo. Women in my family struggled with body image, disordered eating, and being driven to change their bodies to feel worthy. This was my personal experience during my teens until menopause. Then Bex, my daughter, was devastatingly impacted by an eating disorder, anxiety, and depression. And I felt helpless. After almost a decade, we got to a place where we had both done a lot of healing and could move forward.

Our daily motivation is to support women who are struggling with their body image. There is such a high cost to women experiencing feelings of being ashamed and unworthy because of their bodies. Women are not objects! Women are not better or more valuable because of their bodies. We want to end the stigma, break cycles and definitely break up with diet culture.

What's your biggest accomplishment as a business owner?

We launched during the pandemic and my daughter's final trimester. Wow, that was some effort. And we published our workbook (digital) on Amazon this year. We are grateful and proud of this.

What's one of the hardest things that come with being a business owner?

You have to keep an open mind and be flexible. Some days your plans will change on a dime.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Thinking time is essential and hard work, so plan for it.
  2. Listen to your customers, always.
  3. Use support, like a bookkeeper and a VA, so you don't feel overwhelmed with managing all the roles/work.

Is there anything else you'd like to share?

Trust yourself. Go at the pace that feels right. Keep it simple.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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