Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Adam Silverman, owner, and CEO of Muletown Digital, located in Columbia, TN, USA.

What's your business, and who are your customers?

Muletown Digital specializes in big-picture digital marketing for small and mid-sized businesses. We design and build the beautiful websites, personalized tools, and smart strategies our clients need to grow on their terms.

Our ultimate goal is to create what we call "Digital Locomotion" that powers the businesses we work with from where they currently are in their journey to where they ultimately want to be.

We focus on the needs of Small Businesses in our Muletown Express division helping service-based businesses grow their business organically. We also have a custom division dedicated to the needs of our corporate clients, where we handle everything surrounding branding, websites, web development, SEO, Email Marketing, and more.

Tell us about yourself

My name is Adam. I'm the CEO of Muletown Digital. I got started in this business by handling customer support for a website hosting company. I learned how to code while working at that job and eventually started a website development business called Silverbox Development. That business later grew to the point where I needed to start expanding my services, so I started Muletown Digital 4 years ago, and it's been an amazing journey!

What's your biggest accomplishment as a business owner?

Honestly, I would say just owning a successful business to me is my greatest accomplishment. I never thought I'd know how to actually run a company, let alone care for 250+ clients, but here we are doing it day in and day out.

What's one of the hardest things that comes with being a business owner?

I think just learning how to grow a team and how to deliver an amazing product to scale is really challenging. Doing something at a small scale is really hard in its own right, but when you start to scale, that's where you really find out what you're made of. All of the small problems are amplified in your business as you try to grow, so it's like dumping water in a boat and trying to find the holes as you're sinking :). While challenging, I LOVE this part of what we're doing and LOVE the scale at which we operate.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know how to sell what you do - You must be able to sell it, or nothing works.
  2. Learn how to generate leads OR find a company to do it for you. If you don't have people to sell to, it doesn't matter how good you are at doing the thing. You'll be stuck forever without qualified leads in your business.
  3. Love what you do - And be okay doing it for free. I LOVE my job. I would do it if I didn't get paid. That helps when the chips are down! If you're passionate about your work, it'll help you succeed much faster!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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