Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Loree Mulay Weisman, president, and CEO of Mulay's Sausage, located in Longmont, CO, USA.
What's your business, and who are your customers?
Mulay’s tradition of delicious sausages and meatballs offers the “Better-For-You” solution to today’s consumer demands. A well-respected, Woman-Owned, family-run company, we source Crate Free, Heritage pork sustainably raised on small family farms! The first and only meat company CERTIFIED FREE-FROM (CFF), the “Big 8” Allergens, Mulay’s is also 3rd party Certified Gluten-Free, Paleo, and Keto. Our transparent excellence leads the category in innovation and quality, exceeding expectations for over 30 years. We invite you to taste the difference!
Tell us about yourself
I am the founding President and CEO of Mulay's Sausage Corp. A business started with my then-boyfriend, now husband, to make extra money while living the "ski-bum" life in Crested Butte, CO. Heading up this WBENC Certified Woman-Owned Business, my expertise lies in sales, marketing, R&D, strategic planning, and development. I am the corporate visionary, opening new channels and exploring growth opportunities for the company. Growing Mulay's with a critical eye for quality, I am very proud of our company, leading the competition with innovation and certifications, always ahead of trends, pursuing a tradition of excellence for over 30 years.
Contributing to local food banks is one way myself, my family, and Mulay's give back to local communities and support local non-profits. A foodie from the start, I am a mom of 2 daughters, an avid traveler who enjoys photography and painting when time allows. I love to scuba dive, paddleboard, golf, and will ski to "apré ski" when the weather is perfect.
What's your biggest accomplishment as a business owner?
Staying true to our mission by developing strong partnerships within the industry. Working with a network of people I have so much respect for is fun and keeps me growing and learning.
What's one of the hardest things that come with being a business owner?
Trying to figure everything out and get by with no money at different stages along the way.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Believe in yourself and your idea, listen to what others are telling you.
Find a great mentor you trust in your industry that is smarter than you.
Continue to educate yourself about everything business, know what you are good at and get out of your own way.
Is there anything else you'd like to share?
Work smarter. Work on your business.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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