Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with IxChel & Asad Mooney, Founders of Mujeres Valley Campground, located in Fence Lake, NM, USA.

What's your business, and who are your customers?

Mujeres Valley Campground is a 20-acre oasis in western New Mexico that is focused on creating safe spaces for BIPOC and allies to gather in the community while fostering a relationship with reclaimed Indigenous land for the first time in over 100 years. Our customers are people who enjoy nature traveling, music, festival, plant medicine, education, sustainability, and community.

Tell us about yourself

We are the founders Mujeres Valley. We are Los Angeles, California natives who have been hosting & coordinating wellness events and retreats since 2014. We originally started our partnership in 2010 with a full-service beauty business in 2013, opened up our  skincare & wellness company, and in 2017 established Mujeres Valley in an effort to make this land available to others with a similar vision in our heart.

Eventually, we circled back to hosting events on a larger scale while also making a portion of  our family land available for private parties, weddings, festivals, retreats, etc. What motivates us is our passion for community, self-sustainability, harmony with nature, generational healing, and love.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment as business owners has been my ability to check my ego for the greater good of my mission here on earth. I've learned to honor my ancestors while also creating opportunities for others as well as setting up generational wealth for our families.

What's one of the hardest things that come with being a business owner?

One of the hardest things that come with being a business owner, especially a business owner of color, is respect. It can be difficult to get going at times because, as a family-owned business, we tend not to get as much credit for what we're doing from larger companies we're trying to collaborate with. However, this obstacle has helped us develop a filter geared toward the best interest of the company and vision so we can gear our energy toward partnerships that are more viable, long-term, community-focused options.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Write down your goals and the steps you think you should take to get there, and be willing for this to be completely "wrong." In this process, be open to learning always. We asked our ancestors to guide us to where we needed to be when we left Colorado, and before we got to several beautiful properties in Arizona, we were guided to where we are now. Even failed steps can be the direction for you.
  2. Learn how to revisit your goals and steps as your personal and spiritual life evolves and water those visions with daydreams, and vision boards, speaking it into existence and connecting with your guides and ancestors.
  3. Enjoy the journey! Life is not a means to an end. It is THE POINT! Take time to enjoy your failures as much as your victories, honor both sides of the spectrum and live fully!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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