Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Dr. Mona Toubian, Founder of MST International Inc., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Soul Work Evolution™ is a therapeutic methodology I was called to create for all seekers of growth and self-development. Soul Work forges the connection between science and spirituality by pairing ancient wisdom teachings with scientific inquiry to release historic and karmic blockages, enabling you to grow closer to your highest self and supercharge your life. Soul Work begins in the core of your being and sparks transformative growth, mapping out the path of ascension. This process allows you to thrive and, with that, deeply and positively impact your life, family, and community. This methodology heals your soul wounds and transcends mental and emotional blocks; it helps you move from feelings of loneliness and separateness to the love and deep connectedness of belonging. By engaging in this work, Soul Work Evolution™️ expands your consciousness from a peephole perspective to a leap into the quantum field where the door to your perception has opened, and anything is possible.

We are able to revisit our past and family lineage to uncover the events and circumstances that have brought us to where we are today and simultaneously visit the ultimate version of our self-expression, which will actualize our greatest potential in this life. Through this process, we can overcome our current life struggles and connect with our life’s purpose.

I am honored to say that my methodology has inspired countless individuals, executives, couples, and families who find themselves living their lives on autopilot, to find meaningful purpose and reignite their passion for living harmoniously with health, joy, and prosperity.

Tell us about yourself

I was privileged to spend 30 years learning with some of the most renowned spiritual teachers of our time in different locations around the world, including Africa, China, India, Thailand, Israel, and Nepal. After years of traveling, seeking, studying, and working as a licensed Marriage Family Therapist and Doctor of Psychology, I came to believe humans are capable of more than traditional psychological methods offer. I received my Master’s in Business Administration from Georgetown University and my Masters in Clinical Psychology and Doctoral Degree. I have dual undergraduate degrees and a minor from UC Berkeley, and I am an Oxford Scholar.

As a Master Meditation expert, certified clinical hypnotherapist, certified ADHD therapist/coach, and licensed Marriage and Family therapist, I use my years of studying Zen Buddhism, Peruvian Shamanism, Energy Healing, Kabbalah, Reincarnation, and other metaphysical areas in my work with clients. I have attempted to use my spiritual gifts and abilities to simplify these often complicated and unreachable principles, making them more accessible and applicable for use in daily life.

I am lucky enough to travel extensively as a motivational speaker, corporate trainer, and workshop leader and serve on a number of non-profit organizations as a board member. My passion and driving force is enabling people and organizations to make a positive impact on our world.

What's your biggest accomplishment as a business owner?

I believe that the only way to true success is through the investment of heart-centered energy to serve the populations whom you are most moved by. For me, these are the seekers, healers, mystics, yogis, and spiritually driven depth-divers of the world. Often referred to as “sensitives” or “neurodivergent.” Somehow with all of humanity’s progress, these deeper feelings and often gifted populations are still not fully understood. When I created the SWE ™️ therapeutic method and psychology, this population, which I originally thought of as small and niche, grew in droves and found their way to me and my work. The number of executives, sensitive artists, and others that identified in some way as the black sheep found their community through the therapy groups I run and found themselves and learned who they are through their private SWE sessions. Before long, I found my business thriving among the top 10 percent of those in my field. Yet for me, the sign of success was not measured purely by my business success but by the transformation in health, happiness, and prosperity I have had the absolute privilege to steward along this incredible path.

What's one of the hardest things that come with being a business owner?

Every degree of your passionate input into your product or service directly correlates with the amount of money your clients or customers are willing to invest. And hence, it correlates with the worth of your product or service! Maintaining my daily perseverance and drive in the long term, without compromising my priorities to my family, friends, and faith, while steadfast with the standards of excellence I set for myself, is a daily challenge. This keeps my motivation lit and operating on all cylinders.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

One of the most important concepts I learned in my MBA program at Georgetown University, prior to becoming a psychologist, was that the amount of time and effort is the same whether you build a multi-million dollar business or run a small taco stand on the sidewalk. The only thing standing between you and your dreams is your confidence and belief in yourself!

There are NO shortcuts, period! Every overnight success, every lottery ticket, and without a shadow of a doubt, every successful business has an entire narrative of the blood, sweat, and tears that lead to that moment of success! You must pay your dues with diligent conscious energy and resource investment!

There are always ways of achieving your goals successfully without sacrificing your relationships, family, or health. No one can do it alone! The greater your team of mentors, professional coaches, administrators, trusted employees, and partners, the greater your success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.