Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Michele Bourdo, owner of Moxxie Coaching, located in Port Huron, MI, USA.

What's your business, and who are your customers?

My clients are amazing women who are committed to creating and living the life they've always wanted. Through my coaching practice, clients learn to navigate some of their greatest challenges and work through some of their biggest blocks. Many of my clients are professionals working to create a balanced life, many of whom are beginning to see that there is more to life than a paycheck - but who have yet to figure out the best alternative for their particular needs.

Tell us about yourself

I'm an empath and coach on a mission to demystify the Tarot and normalize it as a tool for personal growth and development. The Tarot has value far beyond the traditional, stereotypical 'woo woo' interpretation with which it's been saddled. The Tarot was explored as a tool for accessing the subconscious by Psychoanalyst Carl Jung. I use the Tarot to inform my coaching practice - to help my clients identify the work they need to do to move their lives forward in the direction they most want to go.

I discovered the ability of the Tarot to function as a tool of self-reflection, introspection, and insight through my personal Tarot practice. A past business and education professional with more than 25 years in the field, I spent much of my career coaching team members, students, parents, and employees. I bring together the best of my professional experience with my skills as an empath and tarot enthusiast to provide clients with a safe, professional, and deeply healing and personal coaching experience. There is nothing better than hearing I was able to support a client through a difficult time or transition.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is somewhat unusual. As someone who spent years in education, corporate, and non-profit, coming out of the closet as a Tarot Reading Life and Business Coach was terrifying. I think we can safely say that these uber-traditional fields are not overflowing with supportive woo woo business mentors. I've had to find my own way and create a unique path.

What's one of the hardest things that come with being a business owner?

Like many businesses that offer unusual or unique products and services, ensuring the public has a clear understanding of what I do has been challenging. I must consistently work to re-educate the public about the Tarot and help them gain an understanding of what exactly I do. In this particular niche, I'm consistently working to educate a public that generally has a stereotypical view of the Tarot as nothing more than an esoteric party trick. Working to overcome years of media portrayals of the Tarot, complete with a Gypsy and crystal ball, is a constant challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Choose a field you LOVE. You will spend so much time working in, on, and around your business, loving it is what will keep you going when you're exhausted, frustrated, or ready to throw in the towel.
  2. Look at your personal strong and weak points before pulling the trigger. What are you good at? What do you struggle with? Where do you already know you're going to need support? So often, new business owners have a Polly Anna view of what it's going to be like. Make sure you're a realist.
  3. Figure out how to maintain a work/life balance. Working to the point of exhaustion is alright to meet an occasional deadline, but as a general rule, be sure to make time for yourself, your family, your hobbies, or whatever recharges your batteries. The work will always be there. You're going to need to keep yourself in check and in a healthy balanced state if you want to have energy for the long haul.

Is there anything else you'd like to share?

At the end of the day, if I helped even one person see themselves as the amazing person, they are - and all they have to offer - it was a good day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.